The Jordan Restaurants Association has signed a strategic partnership agreement with the Jordan Tourism Board (JTB) to jointly promote Jordanian cuisine as a pillar of the Kingdom's tourism offering.
The partnership will include:
- A dedicated "Taste of Jordan" section on the Visit Jordan website featuring JRA member restaurants
- Joint participation in international food tourism exhibitions
- A "Jordan Culinary Trail" initiative connecting signature restaurants across key tourism destinations
- Collaborative social media campaigns targeting food travelers
"Jordanian cuisine is one of our greatest untapped tourism assets," said the JTB Director General. "This partnership places our restaurants at the heart of the visitor experience."